World of Warcraft Epic Stein's
This is how you know your market is huge. You make a cup. Admittedly, a very fancy cup. You call it a collector's item. You claim it has "old world" craftsmanship. You make two versions of it, because you know your audience that well. Then you charge 10 times the manufacturing cost for them. Then they sell out.
Ok, I guessed on that last bit. Keep an eye peeled. We'll watch the insanity together.
I was thinking more about this and thought some extra thoughts. I thought about my buying thresholds. This item is in the category of "Holy crud. No way I'm buying one of those. Maybe for Xmas." Except when I look at it, it's a waste of an Xmas gift. $70 bucks is a whole other game, that I don't have time to play. Wait, that is clever. Blizzard.